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How Cared Upon Supports Older Adults
The Opportunity for Care Providers and Operators

Cared Upon | How We Can Help You

•Aug, 20, 2021

Our team at Cared Upon is on a mission to improve the quality of life for older adults across Canada. We aim to fulfill that mission by ensuring that older adults and the families have access to all the information they need to make informed care decisions. As we become go-to resource for those searching for care, Cared Upon also becomes a wonderful channel for Care Providers and Operators to connect and communicate with their future prospective clients.

How Cared Upon Supports Older Adults

We all know how emotional and stressful the search for care services can be for seniors and their loved ones. The overwhelming emotion we hear of from older adults is anxiety. We have heard from countless seniors and their families who have struggled with the senior care search experience. Anchored by their input, Cared Upon aims to give all Canadians looking for senior care services the answers to 4 critical questions:

What are my senior living options and which one is right for me?
What will it cost and how can I pay for it?
Which care providers are there in my local community (or the one I want to live in) who can support me?
What have others who have used their services (or stayed in their residences) found their experience?

The Opportunity for Care Providers and Operators

As a landing place for Canadians looking for information about senior care, Cared Upon is a great channel for care providers and operations to engage with current and prospective clients/residents and their families. By taking full advantage of their business listing pages and Cared Upon's industry leading review platform, care operators can:

Engage with more residents who will need their services in the future
Build and amplify their brands
Increase their team's morale by ensuring they are recognized for the outstanding work they do with their residents

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7 Ways to Build Occupancy in Senior Care Communities

Upgrading your facilities to attract new residents doesn’t have to mean a major overhaul of your suites or amenities. If you’re committed to a bigger change, you may consider:

A fresh coat of paint for suites and shared areas
Updated window treatments
Refreshed landscaping to amp up curb appeal.

Even small improvements can improve how others view your residence, like:

More frequent cleanings of shared areas
Higher quality linens
New uniforms for staff

Moreover, your current residents will appreciate the intentional improvements to your space– leading to increased pride, satisfaction, and resident referrals.

How to Maximize Revenue from Your Suites

Maximizing the value of your suites in the eyes of your ideal residents starts with their needs in mind. One-size-fits-all solutions rarely command premium prices because they’re rarely a part of premium experiences. Developing an intimate understanding of the wants, needs and desires of prospective clients allows you to exceed their expectations. Categories where going above and beyond is achievable may include:

Meals: Quality meal-service is a given, but needs-based, personalized nutrition services are a cut above.
Personal Services: From housekeeping and laundry to haircuts and manicures.
Staff Relationships: Assigning specific staff members to residents allows your staff to create deeper relationships and efficiently anticipate your clients’ ongoing needs. Medically, this may look like using notes to decide when or if a resident’s care needs should be reevaluated. This high-level personal attention also includes remembering personal details and inviting existing residents to programs that match their interests, or social groups they’ve become part of.

Your ideal residents didn’t stop being individuals when they moved in with you; the better you can accommodate their unique needs, the more luxurious and premium their experience becomes.

How to Get Referrals at Scale

A little proactivity can go a long way when you’re developing a rolodex of care professionals. While relationships with hospital coordinators, discharge coordinators, social workers and independent Senior Living Advisors do serve as powerful sources of referrals, you can also think of them as a multifaceted expansion of your business.

Professional referrals support the development of a strong, trustworthy, and credible brand image.

How to get and stay connected to local senior care professionals in your area:

Be Genuinely Curious: The goal of your networking shouldn’t simply be to get as many contacts as possible, but rather to learn about how you can benefit each other, and ultimately benefit your shared clientele.
Old-Fashioned Networking: Attend industry events, touch base with existing connections with a phone call or email, ask to be introduced to new connections by others in your network.
Digital Networking: Research individuals and elder care service providers in your area, get their contact information and reach out!